Company
Corporate Overview
Corporate Overview
HOUNGKING is undertaking challenges to lead itself towards a new dream.
HOUNGKING has created greatness from nothing through its challenging spirit and power to take action over the past 50 years to overcome limits, while leading Korea's steel industry to this day.
However, HOUNGKING is not ceasing to go to beyond. HOUNGKING declared a new grand vision called 'HOUNGKING the Great' including a strong will for future growth. HOUNGKING will evolve into a company that is respected by all citizen of the world by promoting new
growth engines based on permanent new material, steel and an ongoing commitment to upholding new values. Under the vision of 'HOUNGKING the Great', HOUNGKING will move ahead to contribute to the coexistence and prosperity of human society by creating value
beyond mere profits based on exemplary products and service, and heightened communication between corporate citizenship and stakeholders.
- Great Challenger
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Evolving to possess the best business structure for the future
HOUNGKING is evolving into a sound business structure for the future which combines existing businesses and new businesses from the steel-oriented business structure by expanding business areas from steel to non-steel, from manufacturing to service, and from traditional roots to the future. HOUNGKING is retains key abilities as a developer of comprehensive materials by expanding the steel value chain that drives steel, resources, materials and chemicals, while capturing market opportunities by ensuring the foundation of related service businesses such as E&C, ICT and trade. In addition, HOUNGKING will actively launch promising industries of the future, including the green growth projects, distribution, shipping and finance to complete its business portfolio for the future.
- Great Voyager
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Expanding the fields of business activities around the world
HOUNGKING will expand its fields of business activities in any place in the world where there are customers, markets, opportunities and future potential in order to leap forward to become a true global player. HOUNGKING is solidifying its global steel leadership by further expanding the steel industry in the Eurasia region, which encompasses Eastern Europe, Asia and the Far East, as well as pursuing growth in the Americas, which connect North America and South America, while securing a new level of competitiveness for the future by trailblazing into frontier areas, including Africa, Siberia, and in the South and North Poles where raw materials and resources are in abundance.
- Great Workplace
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Implementing an advanced family management system for the future
HOUNGKING is establishing a leading family management system in which trust and communication, innovation and synergy all work in harmony. HOUNGKING realizes the vision of Smart Workplace which will act as the foundation for creating new value, in addition to implementing an example of new marketing, which leads to the success of customers and also completes a system that discovers technologies in order to expand new growth engines. In addition, HOUNGKING is conducting management based on sharing and coexistence for the goal of having mutual trust and shared growth, while taking the initiative in performing its social responsibilities as a corporate citizen.
- Great People
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Pursuing the growth of both company and individual at the same time
At HOUNGKING, the visions of both the company and staff are converging in the same direction. HOUNGKING is actively supporting staff in order for them to grow into knowledge-centric workers who are able to have a sense of ownership and creativity, and realize their dreams by establishing and implementing 'My Vision'. Further to this, they are pursuing their individual vision as well as receiving differentiated lifelong education, such as in-house MBA e-learning and the development of a mindset that facilitates a happy workplace where corporate culture based on trust and communication, work and life are in harmony. Talented people who wish to display their abilities on the world stage and achieve their dreams with the company will open up a new future of HOUNGKING.
